Blog

Learn the key differences between SDRs and BDRs, their role in the sales pipeline, and how to choose the right model for your B2B strategy.

Technology and SaaS companies need more than lead volume—they need qualified B2B leads that convert into real opportunities. This article explains how a specialized B2B lead generation agency for SaaS and technology works, the strategies used to improve lead quality, align sales and marketing, and build predictable, scalable pipelines through data-driven and multi-channel lead generation programs.

This article explains what an SDR (Sales Development Representative) does, why the role is a vital part of modern B2B sales, and how SDRs impact the entire sales process. It covers the main responsibilities of an SDR, key skills like active listening and communication, core KPIs, and how SDRs work with inbound and outbound leads to generate qualified opportunities. The guide also shows how SDRs fit into the sales pipeline and why they make all the difference for sales teams looking to scale efficiently.

Understanding the difference between MQLs and SQLs is essential to building an efficient sales funnel. This guide explains what a qualified lead is, how lead scoring works, and why aligning marketing and sales around lead qualification helps shorten sales cycles and improve conversion rates.

Why Account Executives shouldn’t prospect in 2026. Learn how removing prospecting, improving lead qualification, and using technology helps AEs close more deals and shorten sales cycles.