Blog

This article explains what an SDR (Sales Development Representative) does, why the role is a vital part of modern B2B sales, and how SDRs impact the entire sales process. It covers the main responsibilities of an SDR, key skills like active listening and communication, core KPIs, and how SDRs work with inbound and outbound leads to generate qualified opportunities. The guide also shows how SDRs fit into the sales pipeline and why they make all the difference for sales teams looking to scale efficiently.

Understanding the difference between MQLs and SQLs is essential to building an efficient sales funnel. This guide explains what a qualified lead is, how lead scoring works, and why aligning marketing and sales around lead qualification helps shorten sales cycles and improve conversion rates.

Why Account Executives shouldn’t prospect in 2026. Learn how removing prospecting, improving lead qualification, and using technology helps AEs close more deals and shorten sales cycles.

Discover why B2B lead generation should be your first growth investment in 2026 and how it drives qualified leads, pipeline growth, and predictable revenue.

Compare in-house vs outsourced lead generation for B2B companies. Learn which model scales faster, improves lead quality, and accelerates sales pipeline growth.