Lead Generation Agency in Brazil: How VFG Consulting Moved Beyond Referrals to Scale B2B Opportunities

Consulting

Argentina

Bolivia

Brazil

Chile

Colombia

Costa Rica

Cuba

Dominican Republic

Lead Generation Agency in Brazil: How VFG Consulting Scaled B2B Sales Beyond Referrals

A New Approach to B2B Lead Generation

Companies aiming for business growth often rely on a lead generation agency or lead generation firms to enhance their sales and marketing strategies. Partnering with a digital marketing agency specializing in B2B lead generation enables businesses to generate qualified leads, build a healthy sales pipeline, and achieve measurable results.

VFG Consulting, a consulting firm based in Brazil, turned to Siete to move beyond referrals and implement a custom lead generation campaign focused on high-value, qualified leads. Here’s how we helped them scale across Latin America with a robust lead generation strategy.

The Lead Generation Challenge

Before partnering with Siete, VFG’s internal team relied almost entirely on referrals and organic inquiries. They lacked access to targeted lead databases and didn’t have the infrastructure to launch a consistent lead generation process. As a result, they struggled to reach potential customers, generate more leads, and enter new markets.

Without a dedicated lead generation company or team of lead generation specialists, their growth was limited by a lack of scalable outreach, low lead quality, and no structured approach for lead qualification or lead capture.

Siete’s Solution: A Custom Lead Generation Strategy

We designed a comprehensive lead generation campaign tailored to VFG’s goals in the software and tech industry. Our dedicated management team worked hand-in-hand with VFG to deliver a personalized outbound strategy focused on their target market.

What We Did:

Built segmented lists using behavioral and firmographic data
Executed multichannel campaigns combining LinkedIn lead generation, email outreach, and paid advertising
Focused on appointment setting and sales development to boost lead conversion rates
Used account based marketing tactics to reach key sales executives
Delivered valuable leads using advanced sales enablement platform tools

Our approach emphasized nurturing leads, consistent follow-up, and close coordination with VFG’s sales and marketing teams.

The Results Were Clear: More Qualified Leads, Better Conversions

Our lead generation efforts delivered immediate, tangible outcomes:

90+ qualified meetings with targeted sales leads across multiple countries
Significant increase in leads generated and lead quality
Stronger lead conversion rate and pipeline velocity
Expanded presence in key markets for VFG’s life sciences sales and tech consulting services

These results reflect how a strong lead generation strategy—powered by content, data, and execution—can transform the sales process.

Why This Matters for Sales and Marketing Teams

A successful generation agency not only helps generate leads but also ensures your sales teams are spending time on the right ones. Through lead scoring, lead nurturing, and smart marketing strategies, your team can generate high quality leads consistently and scale faster.

Siete’s method combines:

Inbound marketing for awareness
Content marketing for education
Search engine optimization (SEO) and web development to increase visibility
Social media marketing for targeted outreach
Extensive appointment scheduling services for sales enablement

This comprehensive approach empowers sales executives and marketing professionals to focus on closing, while the lead generation agency keeps the pipeline full.

What’s Next for VFG Consulting?

Now equipped with a scalable lead generation service, VFG has a solid commercial foundation and a strong regional presence. Their customer success firm is now free to focus on closing high-impact deals in the tech and software companies sector.

Siete continues to support their digital marketing strategies and lead generation goals, helping them reach their target audience, convert leads, and grow faster.

Looking for a Lead Generation Agency That Delivers?

Whether you’re a marketing agency, consultancy, or part of a sales-led organization, we can help you:

Capture leads consistently
Deliver targeted lead recommendations
Build a reliable sales pipeline
Improve lead qualification and conversion
Scale your sales and marketing efforts‍

At Siete, we don’t just generate leads—we generate the right leads. Ready to scale your growth?

Some metrics that speak of our work

Each meeting is an opportunity to create value.
We measure not only the frequency, but also the quality of every interaction.

15+

Monthly meetings

4/5

Average rating of meeting

Fernando Vila

CEO of VFG

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