90+ Qualified Meetings: How VFG Consulting Scaled Its Opportunity Generation Across 19 LATAM Countries with Siete

Context: a consulting firm with regional ambitions

VFG Consulting is a consulting firm based in Uruguay that wanted to grow beyond its network and open up opportunities across Latin America.

The challenge: growth that depended on word of mouth

Before working with Siete, VFG's in-house team relied almost entirely on referrals:

• It had no access to segmented lead databases.
• It had no scalable outbound strategy.
• Its growth was limited by the reach of its own network.

The goal: a pipeline of qualified leads across LATAM

Build a healthy sales pipeline focused on qualified leads and high-value prospects, allowing VFG to grow in several markets across the region.

Siete's solution: tailored B2B lead generation

Team and scope

A team of Siete lead generation specialists, with close management and continuous follow-up, designed a strategy tailored to VFG's industry and target market.

How we executed it

1. Data-driven segmentation: firmographic and behavioral criteria to prioritize accounts.
2. Account-based strategy: focus on high-value accounts with personalized messaging.
3. Multichannel campaigns: coordinated LinkedIn, email and paid media.
4. Nurturing and qualification: lead nurturing and qualification tactics before booking each meeting.
5. Regional scale: active campaigns in 19 LATAM countries.

Results

• More than 90 meetings with qualified leads.
• More than 15 qualified meetings per month.
• 19 LATAM countries with active campaigns.
• Average quality of 4/5, as rated by the client.
• More and better leads, a higher conversion rate and stronger regional positioning.

Why it worked

• Data-driven segmentation replaced word of mouth as the main source of opportunities.
• The account-based approach focused effort on the accounts with the most potential.
• Combining channels made it possible to sustain volume across 19 markets at once.

Next steps

With a solid pipeline and opportunities in motion, VFG is ready to scale and focus on closing high-impact projects. Siete continues to support it with digital strategies and demand generation to keep a steady flow of quality leads.