Context: a digital marketing agency with a strategic B2C unit
Cerebro Smart Media is an agency in Mexico that runs digital marketing campaigns across different channels. One of its business units focuses on a very specific B2C segment.
The challenge: reaching the right segment without outbound
- The business unit needed to scale, but had no active outbound strategy.
- There was no structured way to reach the right companies.
- Without a steady lead flow, that line's growth was limited.
The goal: a steady flow of qualified B2B leads
Generate meetings with decision-makers at mid-sized and large companies matching that unit's ideal customer profile.
Siete's solution
Team and scope
A dedicated Siete team (SDR, copywriter and delivery manager) designed and ran a tailored outbound lead generation strategy, with a shared dashboard to track results.
How we executed it
- Understanding the business: we defined with Cerebro what the unit does and which industries matter most.
- ICP and segmentation: we identified B2C companies matching its ideal client.
- Decision-maker outreach: personalized messaging for each profile.
- Metric-driven follow-up: SQLs delivered per month, lead-to-opportunity conversion, time from first contact to meeting, and client feedback on quality.
Results
- More than 12 qualified meetings per month.
- More than 50% of leads moved to opportunity thanks to a strong fit with the offer.
- 2 new customers closed from more than 30 meetings, according to the client.
- Average quality of 4.4/5, as rated by the client.
- Outbound became a reliable growth channel for that unit.
Why it worked
- Very precise segmentation led to meetings with a real fit for the offer.
- The shared dashboard kept communication and transparency between both teams.
- Measuring conversion, not just volume, prioritized the quality of every lead.
Next steps
Cerebro now has a solid outbound strategy feeding one of its most strategic lines, and its sales team can focus on closing and scaling.
