Lead Generation in Argentina: How Filig Scaled Sales Beyond Its Physical Locations

Lead Generation in Argentina: How Filig Built a Nationwide Sales Pipeline

The challenge: Growth driven only by referrals and walk-in customers

Filig’s customer acquisition relied almost entirely on referrals and people visiting its physical locations. While this model provided a steady flow of clients, it significantly limited the company’s ability to scale and reach new markets across Argentina.

Without a structured outbound lead generation strategy, expanding sales beyond its immediate geographic presence was a major challenge.

The goal: Generate leads nationwide to scale sales

Filig needed a scalable lead generation model that would allow the company to grow beyond its physical branches. The main objectives were to:

• Generate leads across strategic locations in Argentina
• Reduce dependency on referrals
• Build a predictable and scalable sales pipeline

What we did at Siete

At Siete, we developed a nationwide outbound lead generation strategy aligned with Filig’s business model and target audience. Our approach focused on building a consistent lead flow across key markets, including:

Key actions:

• Strategic geographic segmentation by priority regions
• Personalized messaging adapted to each market
• Multichannel outreach through email and LinkedIn
• Continuous optimization to support sales scalability

Results: A national pipeline ready to scale

Filig successfully transitioned from a referral-based model to a structured lead generation system operating nationwide.

• 8+ qualified meetings per month
• Leads generated in strategic locations across Argentina
• A more predictable and scalable sales process

What’s next for Filig

With a nationwide lead generation engine in place, Filig is now focused on accelerating its growth and expanding its commercial reach across Argentina.