Context: a retail company that sold through stores and referrals
Filig is a retail company in Argentina. Almost all of its clients came through referrals or direct visits to its physical stores.
The challenge: growth tied to physical presence
That model kept a steady flow of sales, but:
- It limited the company's ability to grow into new markets within Argentina.
- It depended almost entirely on referrals.
- There was no outbound strategy to scale beyond the stores.
The goal: generate leads nationwide
- Generate leads in strategic regions of Argentina.
- Reduce reliance on referrals.
- Build a predictable, scalable sales pipeline.
Siete's solution
We developed a nationwide outbound lead generation strategy aligned with Filig's business model and target audience.
How we executed it
- Geographic segmentation: we defined the country's priority regions.
- Messaging by market: personalized communication for each region.
- Multichannel prospecting: email and LinkedIn.
- Continuous optimization: we adjusted lead flow to keep pace with commercial growth.
Results
- More than 8 qualified meetings per month through outbound, a channel that didn't exist before.
- Average quality of 4.3/5, as rated by the client.
- Leads generated in strategic regions of Argentina.
- A more predictable and scalable sales process.
Why it worked
- Outbound prospecting opened a sales channel that didn't depend on where the stores are.
- Regional segmentation focused effort on the markets with the most potential.
- A steady lead flow reduced reliance on referrals.
Next steps
With an active nationwide pipeline, Filig is focused on accelerating its expansion and strengthening its commercial presence in new markets across Argentina.
