Lead Generation in Argentina: How Filig Scaled Sales Beyond Its Physical Locations

Retail

Argentina

Lead Generation in Argentina: How Filig Built a Nationwide Sales Pipeline

The challenge: Growth driven only by referrals and walk-in customers

Filig’s customer acquisition relied almost entirely on referrals and people visiting its physical locations. While this model provided a steady flow of clients, it significantly limited the company’s ability to scale and reach new markets across Argentina.

Without a structured outbound lead generation strategy, expanding sales beyond its immediate geographic presence was a major challenge.

The goal: Generate leads nationwide to scale sales

Filig needed a scalable lead generation model that would allow the company to grow beyond its physical branches. The main objectives were to:

Generate leads across strategic locations in Argentina
Reduce dependency on referrals
Build a predictable and scalable sales pipeline

What we did at Siete

At Siete, we developed a nationwide outbound lead generation strategy aligned with Filig’s business model and target audience. Our approach focused on building a consistent lead flow across key markets, including:

Key actions:

Strategic geographic segmentation by priority regions
Personalized messaging adapted to each market
Multichannel outreach through email and LinkedIn
Continuous optimization to support sales scalability

Results: A national pipeline ready to scale

Filig successfully transitioned from a referral-based model to a structured lead generation system operating nationwide.

8+ qualified meetings per month
Leads generated in strategic locations across Argentina
A more predictable and scalable sales process

What’s next for Filig

With a nationwide lead generation engine in place, Filig is now focused on accelerating its growth and expanding its commercial reach across Argentina.

Some metrics that speak of our work

Each meeting is an opportunity to create value.
We measure not only the frequency, but also the quality of every interaction.

Monthly meetings

4.3

Average rating of meeting

Lorena Belloni

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