Context: a trading company with markets in Mexico and Peru
Belia Trading is a trading and supply chain company based in Peru, looking to grow in strategic markets such as Mexico and Peru with several product lines.
The challenge: no sales structure to generate opportunities
- Belia Trading had no sales structure capable of generating real business opportunities.
- It had no in-house prospecting team.
- That gap limited its ability to scale in its priority markets.
The goal: a steady pipeline of quality leads
Improve B2B lead generation and qualification, ensure a steady pipeline and set up meetings with prospective clients to support the sales team.
Siete's solution: niche-focused lead generation
Team and scope
A Siete team of SDRs, writers and a delivery manager took over all of Belia Trading's prospecting.
How we executed it
- Prospecting plan by country: we identified key accounts in Mexico and Peru.
- Niche focus: we prioritized high-potential companies in Belia's specific segments.
- Messaging by market and product: communication tailored to each country and product line.
- Close follow-up: constant attention to detail and weekly meeting reports.
Results
- More than 8 qualified meetings per month, consistently.
- 2 countries with active prospecting: Mexico and Peru.
- 0 in-house prospectors needed: Siete runs all prospecting.
- Average quality of 4/5, as rated by the client.
- Every opportunity aligned with the brand's strategic focus by country and business line.
Why it worked
- Niche prospecting avoided spreading effort across low-potential accounts.
- Tailoring the message to each country and product made every contact more relevant.
- Close follow-up and the team's commitment sustained quality.
Next steps
Belia Trading went from generating no leads to having a solid, recurring sales pipeline. Its team now focuses on advancing opportunities and closing sales, knowing the leads will keep coming.
