Context: a university with a B2B offering in Mexico
UDEM is a university in Mexico that, in addition to its academic programs, has a B2B sales team in its Consulting & Lifelong Learning area, focused on services for companies.
The challenge: a lack of qualified leads in key regions
UDEM needed more business opportunities to meet its sales quota. Although its educational offering was strong:
- The sales team could not secure a steady flow of qualified leads.
- The problem was sharper in priority regions such as Nuevo León and Mexico City.
- The team's time was split between finding prospects and preparing proposals.
The goal: a solid B2B pipeline for the sales team
Strengthen lead generation and build a robust pipeline so the sales team could focus on creating valuable proposals for clients.
Siete's solution
Team and scope
A Siete team (SDR, copywriter and delivery manager) ran the entire prospecting process, from first contact to booked meeting.
How we executed it
- Geographic focus: we prioritized Mexico's most strategic markets, starting with Nuevo León and Mexico City.
- Decision-maker identification: we mapped and contacted the decision-makers at target companies.
- Personalized messaging: we wrote outreach tailored to the education sector and to each profile.
- Qualified meeting booking: every meeting reached the sales team ready to move forward.
Results
- More than 20 qualified meetings per month.
- Average quality of 4.3/5, as rated by the client.
- A sales team 100% focused on closing, with prospecting handled by Siete.
- More qualified leads, more meetings with potential clients and a pipeline with more identified opportunities.
Why it worked
- Full prospecting was handled by a specialized team, freeing up UDEM's team.
- Focusing on priority regions concentrated effort where demand was.
- Fast, accurate responses to the client's needs kept meeting quality high.
Next steps
UDEM now has a reliable demand generation system in its most relevant markets. Together with Siete, it has built a scalable lead generation process aligned with its long-term goals.
