Sales Lead Augmentation in Mexico: Reaching New Sales Goals with UDEM

Education

Mexico

Sales Lead Augmentation in Mexico: How UDEM Reached Its New Business Goals

The Challenge: A Lack of Qualified Leads in Key Mexican Regions

UDEM needed to boost new business opportunities to meet its sales targets. Despite offering strong academic programs, their commercial team lacked a steady flow of qualified leads — particularly in high-value regions like Nuevo León and Mexico City.

Our Approach: Outbound Lead Generation Strategy for the Education Sector

To unlock growth for UDEM, we launched a targeted outbound strategy focused on Mexico’s most strategic territories.

Our dedicated team — SDR, Copywriter, and Delivery Manager — handled the entire process:

Crafted personalized cold outreach messages
Targeted key decision-makers
Booked qualified sales meetings

The Results: A Scalable Pipeline and High-Quality Sales Conversations

Our efforts delivered clear, measurable outcomes:

20+ high-quality meetings booked per month
Average meeting quality score: 4.3/5
Full sales pipeline for the commercial team

What’s Next: Ongoing B2B Lead Generation in Mexico

Thanks to this collaboration, UDEM now has a reliable new business engine that delivers consistent results in its most relevant markets.

By partnering with Siete, they’ve built a scalable lead generation system aligned with their long-term commercial goals.

Some metrics that speak of our work

Each meeting is an opportunity to create value.
We measure not only the frequency, but also the quality of every interaction.

20+

Monthly meetings

4.3/5

Average rating of meeting

“Siete's rapid and accurate response to our needs was impressive.”

‍

Osmar Arandia

Director of Consulting and Lifelong Learning

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