Context: a technology consultancy and AWS partner in Chile
NetRed is a technology consulting company in Chile and an AWS partner, aiming to become a reference for consulting solutions in the Chilean market.
The challenge: no leads, no growth
- NetRed had no effective lead generation channels.
- That gap was holding back its growth.
- It also made it harder to advance commercial conversations with key strategic partners such as AWS.
The goal: build a pipeline from scratch
Build a demand generation channel that consistently delivered qualified meetings and strengthened the relationship with AWS.
Siete's solution: B2B prospecting tailored to the Chilean market
Team and scope
From the first month, Siete set up a dedicated team (SDR, writer and delivery manager) to implement an outbound strategy fully tailored to NetRed's context in Chile.
How we executed it
- Messaging for its target audience: personalized communication for each buyer profile.
- Decision-maker campaigns: prospecting designed to book meetings with decision-makers.
- Full demand management: Siete ran the whole process, focused on tangible results.
- Co-selling with AWS: direct opportunities as well as joint collaborations with its strategic partner.
Results
- More than 12 qualified meetings per month, starting from zero lead generation channels.
- 2 opportunity sources activated: direct prospecting and co-selling with AWS.
- Average quality of 4/5, as rated by the client.
- An active sales pipeline, new conversations every week and a stronger relationship with AWS.
Why it worked
- A dedicated team from month one sped up building the channel.
- Tailoring the strategy to the Chilean context made the messaging relevant.
- Adding AWS collaborations multiplied the ways opportunities came in.
Next steps
While NetRed's sales team focuses on closing deals, Siete keeps generating steady, scalable demand in the Chilean B2B market.
