B2B Prospecting in Chile: From Zero Leads to a Full Pipeline with NetRed
B2B Prospecting in Chile: How NetRed Built a Solid Sales Pipeline from Scratch
The challenge: no lead generation channels, no growth
NetRed had a major commercial bottleneck: they lacked effective B2B lead generation channels. Without a steady pipeline, growth was stalled and progress with strategic partners was limited.
Our B2B outbound strategy
From the first month, our dedicated team (SDR, copywriter, delivery manager) focused on a personalized outbound prospecting strategy tailored to NetRed’s target market in Chile.
We worked on:
- Crafting custom messages for their ideal customer profile.
- Launching campaigns to book meetings with key decision-makers.
- Managing the full lead generation process to ensure a consistent flow of qualified opportunities.
Results: 12+ qualified meetings per month
Thanks to this B2B prospecting approach:
- NetRed started generating over 12 qualified meetings per month.
- The conversations opened not only direct opportunities, but also joint opportunities with AWS, helping them advance their key strategic objectives.
What’s next for NetRed
Today, NetRed has:
- A strong and active sales pipeline.
- Weekly conversations with new potential clients.
- A stronger partnership with AWS thanks to shared deals.
While their sales team focuses on closing, we keep fueling their pipeline with qualified B2B leads in Chile.
Some metrics that speak of our work
Each meeting is an opportunity to create value.
We measure not only the frequency, but also the quality of every interaction.
12+
Monthly meetings
4/5
Average rating of meeting
Mariela
Founder of Netred
Related case studies
Browse other case studies similar to this one
Caleidos structured its lead generation across multiple business lines by implementing a campaign-focused system tailored to each value proposition. Through ICP definition per business line, segmented campaigns, personalized outbound messaging, and multichannel prospecting via email and LinkedIn in Peru, Caleidos built a more organized and predictable pipeline, generating over 12 qualified meetings per month and improving visibility and focus across its commercial efforts.
TUXDI scaled its regional growth by aligning pipeline generation with its sales capacity through a structured, market-segmented outbound strategy. By defining ICPs by region, delivering personalized messaging, and executing multichannel prospecting via email and LinkedIn across LATAM, TUXDI built a stable and predictable pipeline, generating over 12 qualified meetings per month and enabling more effective regional sales planning.
Quix aligned lead volume and quality to support sales scaling by implementing a structured lead generation strategy designed to match its sales capacity. Through ICP-driven targeting, personalized outbound messaging, and multichannel outreach via email and LinkedIn across multiple LATAM markets, Quix built a predictable and scalable pipeline, generating over 12 qualified meetings per month and enabling its sales team to maintain momentum while accelerating regional growth.
Inmotion strengthened its sales and partnership growth in Mexico by implementing a structured demand generation system designed to consistently increase pipeline volume. Through clear audience segmentation, tailored messaging, and multichannel outbound outreach via email and LinkedIn, Inmotion built a more predictable flow of qualified opportunities, generating over 12 qualified meetings per month and creating a scalable foundation to accelerate revenue growth in the Mexican market.
Filig transformed its growth model by moving from a referral-driven approach to a nationwide outbound lead generation strategy. By implementing geographic segmentation, personalized messaging, and multichannel outreach via email and LinkedIn, Filig built a predictable and scalable sales pipeline across Argentina, generating over 8 qualified meetings per month and establishing a solid foundation for continued national expansion.
Big Cheese partnered with Siete to generate qualified AWS implementation opportunities in Uruguay through a focused outbound strategy. The result: high-quality meetings with real cloud decision-makers and a more predictable sales pipeline.
Liberu partnered with Siete after facing inconsistent lead generation results from their internal team. By delivering a steady flow of over 12 qualified meetings per month and adapting to the needs of different business units, Siete helped them build a healthier pipeline and focus on turning real opportunities into deals.
How did CSTI Corp generate leads for both SAP solutions and IT staffing services at once? Their marketing team needed a new outbound channel to target key industries like banking, insurance, mining, agriculture, and construction. With Siete’s help, they launched a prospecting flow to connect with decision-makers from high-value companies. The result: 12+ meetings booked with qualified accounts, opening doors for staffing placements and SAP S/4HANA migration projects.
Innocean lacked a structured outbound strategy to proactively grow their business in Mexico. Siete helped them connect with strategic accounts across retail, food & beverage, education, and consumer services in key cities like CDMX, Monterrey, and Guadalajara. The campaign generated 12+ qualified meetings with an average score of 3.5/5, giving their commercial team a solid pipeline to build from.
CRP Radios wanted to reduce their dependence on marketing agencies and take a more proactive role in their commercial growth. With Siete’s help, they secured 25+ meetings—both with strategic accounts managed through agencies and directly with advertisers, including those in hard-to-reach provinces. These meetings helped them build influence within agencies and engage directly with advertisers investing in competing media. The campaign achieved a strong average meeting score of 4/5.
Applying Consulting, an AWS partner, was struggling to stand out in a saturated cloud services market and to reach companies not yet migrated to the cloud. With Siete’s support, they focused on outbound prospecting to accounts using alternative clouds like Azure or GCP, and positioned value-added services—like modernization, analytics, and software development—for accounts already in the cloud. The campaign delivered 15+ meetings with a 3.5/5 average quality score.
Sinaptic, a consulting and software development company, wanted to expand into new markets in Latin America and the U.S., targeting industries like logistics, education, and financial services. With Siete’s help, they launched a lead generation strategy that positioned their custom development services in front of high-value prospects. The campaign secured over 10 qualified meetings and opened doors to opportunities in sectors that aligned with their growth goals.
Clear Channel sought to complement its traditional sales approach with a more proactive outbound strategy, especially to reach advertisers investing in digital channels or other media. With Siete’s support, they launched a prospecting campaign focused on positioning their OOH media offering to new advertisers and agencies, resulting in over 25 qualified meetings and a stronger presence in key accounts that previously hadn’t considered them.
Cerebro Smart Media needed to reach a specific B2C segment to grow one of its business lines but lacked an outbound lead generation strategy. With Siete’s support, they launched a highly targeted prospecting campaign that consistently delivered over 12 qualified meetings per month. Thanks to the strong fit between offer and audience, most leads quickly converted into real sales opportunities.
Ozaru had no lead generation process in place and wanted to break into the enterprise segment, where their services deliver the most value. With Siete’s outbound prospecting strategy, they began securing over 10 qualified meetings per month with large companies in Mexico. This gave their team access to high-value conversations and helped position Ozaru for long-term growth in the enterprise space.
Purpura had a validated offering and satisfied clients, but lacked the structure to generate new business beyond referrals. With Siete’s outbound prospecting support, they began receiving over 12 qualified meetings per month for both of their business lines — La Academia del Dato and IT Staffing. This allowed them to scale client acquisition proactively and build a predictable commercial pipeline.
Belia Trading had no internal lead generation structure and was struggling to create new business across its different product lines. Siete stepped in with a focused outbound strategy targeting niche segments in Mexico and Peru. By identifying companies that could truly benefit from Belia’s offerings, we helped them secure over 8 qualified meetings per month, laying the groundwork for scalable, market-specific growth.
UDEM was struggling to generate new business consistently and needed to boost their pipeline to meet sales targets. With Siete’s outbound prospecting strategy, they began receiving a steady flow of high-quality meetings across Mexico — particularly in strategic regions like Nuevo León and Mexico City. The result: over 20 qualified meetings per month and a stronger, more predictable path to commercial growth.
Grupo Nach faced two key challenges: an inconsistent lead flow and the difficulty of communicating their workforce outsourcing services in Mexico, where the term “outsourcing” carries negative connotations. With Siete, they launched an outbound prospecting strategy targeting companies with high turnover and ongoing hiring needs. By positioning their services under the REPSE framework, they secured over 8 qualified meetings per month, helping the team engage ideal-fit prospects and gain more control over their commercial process.
Leaf Global needed to scale its commercial team and expand across multiple countries in LATAM, but lacked the outbound structure to do so efficiently. With Siete’s support, they implemented a personalized prospecting strategy that generated over 20 qualified meetings per month. This allowed their sales team to focus entirely on closing new business across the region, while maintaining a consistent pipeline of high-quality leads.
VFG Consulting, a digital transformation firm, relied heavily on referrals and lacked a scalable lead generation process. With Siete’s support, they launched targeted outbound campaigns across 19 Latin American countries, focusing on decision-makers in mid- and large-sized companies. The strategy delivered over 90 qualified meetings, helping VFG unlock new commercial opportunities and strengthen their regional presence with a now scalable and healthy pipeline.
NetRed, a cloud services company in Chile, had no effective lead generation channels, limiting their ability to grow and build strategic partnerships. By partnering with Siete, they implemented a fully personalized outbound prospecting strategy, resulting in over 12 qualified meetings per month. This approach not only generated direct opportunities but also opened doors to joint opportunities with AWS, strengthening their strategic goals and pipeline.
