How Liberu Scaled Qualified Meetings and B2B Sales Growth in LATAM

Lead Generation Challenges in LATAM: Low-Quality Meetings and Missed Opportunities

Liberu had an internal lead generation team targeting the LATAM region, but results were below expectations. The number of qualified meetings was low, and many didn’t match their Ideal Customer Profile (ICP). This inefficiency in the lead generation process was slowing down B2B sales growth across their business units.

The B2B Outbound Strategy That Transformed Liberu’s Sales Pipeline

To overcome this challenge, Liberu partnered with Siete, a lead generation agency specialized in LATAM. The goal: to build a predictable, scalable engine for booking high-quality, qualified sales meetings every month.

Siete implemented a custom outbound strategy focused on Liberu’s multiple business units. By tailoring messaging and targeting to each unit’s commercial goals, Siete ensured outreach efforts aligned with Liberu’s broader B2B sales strategy.

Results: More Qualified Meetings, Stronger Pipeline, Faster Growth

• A significant increase in the volume and quality of sales meetings.
• A healthier, more focused B2B sales pipeline.
• Internal sales teams spent more time closing deals, not chasing poor-fit leads.
• Greater agility to test and scale across vertical markets in LATAM without losing consistency.
  

What’s Next: Scaling Lead Generation Across New LATAM Markets

With a steady stream of qualified B2B leads, Liberu is now positioned to:

• Prioritize strategic deals in high-value sectors.
• Expand lead generation into new LATAM markets and verticals.
• Continue evolving their outbound sales strategy with Siete as a key growth partner.