How Liberu Scaled Qualified Meetings Across Multiple Business Units in LATAM

IT Services

Argentina

Chile

Brazil

Colombia

Peru

Costa Rica

Bolivia

The Challenge

Liberu had an in-house lead generation team, but results were falling short. The number of meetings booked was low, and most of them didn’t meet the quality standards to turn into real opportunities. This inefficiency was slowing down their commercial growth. They needed a reliable partner who could consistently deliver qualified meetings each month—aligned with their ideal customer profile.

Siete’s Solution

Siete stepped in to generate a high and consistent volume of qualified meetings each month. This helped Liberu strengthen their sales pipeline and focus on converting real opportunities into deals. Another key contribution was Siete’s flexibility in targeting different business units within Liberu, tailoring outreach strategies to match each line’s specific commercial goals.

The results were clear:

Liberu saw a noticeable improvement in both the quantity and quality of meetings. Their pipeline grew stronger, and internal efforts became more focused on closing qualified deals rather than chasing unfit leads. The agility of Siete’s approach allowed Liberu to test and expand across multiple verticals without losing consistency in performance.

What’s Next

With a predictable flow of qualified meetings, Liberu can now prioritize strategic deals and better allocate their commercial efforts across business units. The partnership continues to evolve as new verticals and services are brought into the outbound strategy.

Some metrics that speak of our work

Each meeting is an opportunity to create value.
We measure not only the frequency, but also the quality of every interaction.

12+

Monthly meetings

4/5

Average rating of meeting

«Estamos muy impresionados con su metodología».

Rodrigo Reyes

CCO de Liberu

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