Context: a freelance marketing talent platform in LATAM
Liberu is a platform based in Mexico that connects companies with more than 170,000 freelancers across Latin America to manage marketing projects, with several business units.
The challenge: an in-house team with insufficient results
Liberu had an in-house lead generation team, but:
- The number of qualified meetings was low.
- Many meetings didn't match its ideal customer profile (ICP).
- That inefficiency limited B2B commercial growth.
The goal: a steady flow of qualified meetings
Secure qualified sales meetings every month, with a direct commitment to the number of appointments generated.
Siete took over prospecting and SQL (sales qualified lead) generation with a personalized outbound strategy for each of Liberu's business units.
How we executed it
- Archetypes and target accounts: we defined the profiles and companies to contact for each business unit.
- AI-assisted decision-maker identification: we used Apollo.io, Reply.io and Mailfloss.com to find key decision-makers and potential referrers.
- Messaging by business line: we adjusted messages and goals to each unit's focus.
- Results commitment: clear monthly meeting targets.
Results
- More than 12 qualified meetings per month.
- 100% of business units with their own strategy.
- Average quality of 4/5, as rated by the client.
- A healthier pipeline aligned with real opportunities, and an in-house team focused on closing strategic deals.
Why it worked
- Siete's methodology, based on archetypes and target accounts, brought order to prospecting.
- Separating strategy by business unit avoided meetings outside the ICP.
- Committing to a meeting number aligned both teams from day one.
Next steps
With a predictable flow of qualified leads, Liberu can prioritize high-value deals, extend its strategy to new verticals in LATAM and keep refining its prospecting with Siete.
