Lead Generation in Uruguay: Driving AWS Implementation Opportunities with Big Cheese

Technology

Uruguay

Peru

Lead Generation in Uruguay: How Big Cheese Generated High-Quality Leads for AWS Implementations

The challenge: No consistent lead generation for AWS projects

Big Cheese specializes in AWS implementations, helping companies modernize their infrastructure and scale in the cloud. However, their growth was limited by the lack of a structured lead generation strategy focused on attracting companies actively looking for AWS solutions.

Without a targeted outbound approach, generating qualified opportunities for complex AWS implementations became a challenge.

The goal: Generate qualified leads for AWS implementations

Big Cheese needed a focused prospecting strategy to reach companies with real cloud infrastructure needs. The objective was to:

Connect with decision-makers responsible for technology and cloud initiatives
Position Big Cheese as a trusted AWS implementation partner
Generate high-quality meetings aligned with their technical expertise

What we did at Siete

Our team at Siete designed a personalized outbound prospecting strategy focused on quality over volume. We worked with a dedicated SDR and delivery manager to ensure consistent execution, focusing on:

Key actions:

Clear segmentation based on companies with AWS implementation potential
Personalized messaging aligned with Big Cheese’s AWS expertise
Multichannel outreach using email and LinkedIn
Continuous optimization based on response and meeting quality

Results: Qualified meetings with real AWS opportunities

In just a few months, Big Cheese started engaging with companies actively evaluating AWS implementations.

8+ qualified meetings per month
High-quality conversations with decision-makers
A stronger and more predictable sales pipeline

What’s next for Big Cheese

With a steady flow of qualified AWS-related opportunities, Big Cheese is now positioned to scale its cloud services offering and focus on closing high-value implementation projects.

Some metrics that speak of our work

Each meeting is an opportunity to create value.
We measure not only the frequency, but also the quality of every interaction.

Monthly meetings

4.4

Average rating of meeting

Juan de Arteaga

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