Context: an AWS Premier Partner in Uruguay
Big Cheese is a company from Uruguay specializing in AWS implementations. As an AWS Premier Partner, it offers cloud solutions for the financial, logistics, health and entertainment sectors.
The challenge: no consistent lead generation for AWS projects
- Growth was limited by the lack of a structured lead generation strategy.
- There was no outbound approach aimed at companies actively looking for AWS solutions.
- Generating qualified opportunities for complex implementations was a challenge.
The goal: qualified leads for AWS implementations
- Connect with the decision-makers responsible for technology and cloud initiatives.
- Position Big Cheese as a trusted AWS implementation partner.
- Generate high-quality meetings aligned with its technical expertise.
Siete's solution
Team and scope
We worked with a dedicated SDR and a delivery manager to ensure consistent execution, prioritizing quality over volume. For every meeting, the team prepared a brief for Big Cheese.
How we executed it
- Segmentation by AWS potential: companies with real implementation potential.
- Expertise-led messaging: communication aligned with Big Cheese's AWS expertise.
- Multichannel prospecting: email and LinkedIn.
- Quality-driven optimization: continuous adjustments based on response and meeting quality.
Results
- 4 deals closed thanks to Siete's work, according to the client.
- More than 8 qualified meetings per month with companies evaluating AWS implementations.
- Average quality of 4.4/5, as rated by the client.
- High-quality conversations with decision-makers and a stronger, more predictable pipeline.
Why it worked
- Prioritizing quality over volume led to conversations with real cloud needs.
- Per-meeting briefs prepared Big Cheese's team for each conversation.
- The Siete team's proactivity kept the operation moving.
Next steps
With a steady flow of AWS opportunities, Big Cheese is positioned to scale its cloud services offering and focus on closing high-value implementation projects, backed by a proven lead generation strategy.
