Context: human capital consulting in a regulated market
Grupo Nach is an HR and human capital management consultancy in Mexico. After regulatory changes, the term "outsourcing" carries a negative connotation in the country, so its offer had to be repositioned under the REPSE framework.
The challenge: no outbound process, no scalability
- Lead generation fell entirely on the sales executives.
- That limited the company's ability to grow, especially in the enterprise segment.
- The message had to align with the new regulations and reach the right decision-makers.
The goal: a qualified pipeline for specialized services
Increase contacts and appointments to present its specialized services, and turn them into closed deals.
Team and scope
We set up a dedicated outbound team (SDRs, copywriter and delivery manager) to design and run a tailored prospecting engine.
How we executed it
- REPSE focus: Mexican companies registered with REPSE and high operational hiring volumes.
- High-turnover industries: call centers, cinemas, retail and factories.
- Legal and cultural messaging: communication centered on regulatory compliance.
- Multichannel outreach: cold calls, email and LinkedIn.
- Clear handoff: SDRs qualify and hand every opportunity to the AEs.
- End-to-end measurement: lead quality, conversion rate, sales cycle length and ROI.
Results
- 4 recruitment accounts closed and 1 outsourcing account under negotiation, according to the client.
- More than 8 qualified meetings per month with high-value companies.
- 4 high-turnover industries prioritized.
- Average quality of 3.5/5, as rated by the client.
- Stronger message performance thanks to the REPSE focus, a higher conversion rate and a shorter sales cycle.
Why it worked
- Repositioning the offer under REPSE removed an objection before the first meeting.
- Prioritizing high-turnover industries focused effort on buyers with recurring needs.
- The team's close follow-up and attention to the sales calendar sustained quality, even in a business that is complex to prospect.
Next steps
With a predictable, repeatable prospecting engine, Grupo Nach can focus on closing large contracts while Siete keeps feeding the funnel. Next steps: integrate marketing and sales, and strengthen brand awareness.
