Outbound Prospecting in Mexico: Generating Qualified REPSE Leads for Grupo Nach

The challenge: no consistent pipeline, no scale

Grupo Nach lacked a reliable outbound lead generation process. Their efforts depended solely on account executives, limiting scalability and severely constraining growth—especially in the enterprise space. On top of that, the term “outsourcing” has a negative connotation in Mexico. To succeed, Grupo Nach needed to reposition under the REPSE framework and reach the right decision-makers with compliant messaging.

Our solution: bespoke outbound strategy built from scratch

We assembled a dedicated outbound team—SDRs, a copywriter, and a Delivery Manager—to design and execute a full-cycle outbound sales engine tailored to REPSE-qualified companies in Mexico. Key actions included:

• Identifying target industries: call centers, retail operations, cinemas, factories with high turnover and staffing needs
• Crafting messaging aligned with REPSE compliance and cultural sensitivities
• Executing multichannel outreach (cold calls, LinkedIn DMs, cold emails)
• Implementing a handoff system: SDRs qualify leads and pass them to account executives for pitch delivery

Results: a thriving enterprise pipeline from outbound outreach

• 8+ sales-qualified meetings per month with ideal-fit enterprises
• Improved message resonance and lead quality through REPSE-aligned positioning
• Enhanced sales velocity, higher conversion rates, and stronger customer engagement metrics

What’s next: scaling and refining a predictable outbound engine

With a scalable outbound operation now in place, Grupo Nach can focus on closing high-value deals while Siete continues fueling the top of the funnel. Messaging remains adaptive to evolving REPSE regulations and buyer personas. Future initiatives include closer marketing-sales alignment and increased investment in demand generation to further build brand awareness across Mexico.

Key metrics that matter

We track more than just lead count—we measure conversion rates, sales cycle length, message fit, and ROI. These insights enable continuous optimization of campaign performance and outbound strategy.