Context: a cloud partner in a crowded ecosystem
Applying Consulting is a technology and software consultancy in Peru whose main business channel was AWS. In an increasingly crowded partner ecosystem, standing out had become difficult.
The challenge: reaching accounts outside the AWS ecosystem
- Many companies already used AWS or had established providers.
- Without a clear outbound strategy, reaching companies on Azure, GCP or other environments was almost impossible.
- Growth depended on a single ecosystem.
The goal: broaden cloud opportunities
Open opportunities beyond AWS without neglecting clients already on that cloud.
Siete's solution: multicloud outbound lead generation
Team and scope
A dedicated Siete team (SDR, copywriter and delivery manager) launched personalized campaigns that positioned Applying as a strategic cloud partner, not just another provider.
How we executed it
- Segment 1, other clouds: companies on Azure, GCP or on-premise with potential for migration and modernization services.
- Segment 2, AWS clients: companies already on AWS, ideal for value-added services such as cost optimization, analytics or custom software development.
- Messaging by segment: different value propositions depending on each account's environment.
- Focus on the Peruvian market: prospecting concentrated where Applying had the most delivery capacity.
Results
- More than 15 qualified meetings per month with companies outside the AWS ecosystem.
- 3 new cloud environments targeted: Azure, GCP and on-premise.
- 2 prospecting segments activated.
- Average quality of 3.5/5, as rated by the client.
- Greater presence outside the AWS ecosystem and expansion into multicloud and hybrid environments.
Why it worked
- Splitting the market into two segments allowed a clear offer for each type of account.
- Positioning Applying as a strategic partner set it apart in a crowded ecosystem.
- The dedicated team delivered consistent results.
Next steps
With a proven outbound process, Applying Consulting generates opportunities beyond its traditional AWS base and is ready to lead strategic conversations in any cloud environment.
