Outbound Prospecting in Peru: How Applying Consulting Reached New Cloud Clients Beyond AWS

The Main Challenge: Reaching Non-AWS Accounts in a Crowded Cloud Market

Applying Consulting relied heavily on AWS as its primary business channel. But in a saturated partner ecosystem, gaining visibility and new clients became increasingly difficult. Most well-known companies were already using AWS or had existing vendor contracts in place. Meanwhile, tapping into companies still operating in Azure, GCP, or hybrid environments remained a challenge without a solid outbound prospecting strategy.

Our Strategy: Outbound Lead Generation Focused on Multi-Cloud Opportunities

To unlock growth, Siete designed and executed a targeted outbound strategy tailored to the Peruvian market. We focused on two key lead segments:

1. Companies running on other clouds (Azure, GCP, on-premise) — ideal prospects for Applying’s migration and modernization services.
2. Companies already using AWS — potential buyers of high-value services such as cloud cost optimization, analytics, or custom software development.
   

Our dedicated team (SDR, Copywriter, Delivery Manager) built and ran customized outbound campaigns that positioned Applying not as just another AWS partner — but as a strategic cloud solutions provider.

Results: More Meetings, Better Leads, Greater Market Reach

Thanks to our structured prospecting approach, Applying Consulting saw immediate and consistent results:

• 15+ qualified meetings booked every month
• Stronger presence in accounts outside the AWS ecosystem
• Expanded reach within multi-cloud and hybrid environments
  

This allowed their internal team to focus on converting leads into long-term clients.

Key Metrics from the Campaign

• Monthly Qualified Meetings: 15+
• Average Meeting Quality Score: 3.5 / 5

What’s Next: A Scalable Pipeline Beyond AWS

Applying Consulting now has a scalable outbound prospecting engine that supports growth beyond the AWS ecosystem. With a consistent flow of meetings and an expanded footprint in Peru’s cloud services market, they’re positioned to lead high-value conversations with clients across multiple environments — and win longer, more strategic deals.