Context: a boutique AI and analytics consultancy with two business lines
Púrpura is a boutique artificial intelligence and analytics consultancy in Mexico that implements end-to-end capabilities. It runs two business lines: La Academia del Dato and its IT Staffing services.
The challenge: growing on referrals alone wasn't enough
- It had a validated product and satisfied clients, but its growth depended entirely on recommendations.
- It had no structured process to attract new prospects predictably.
- Scaling commercially without a clear outbound strategy was difficult.
The goal: a sales engine for both lines
Increase the number of qualified leads for La Academia del Dato and for IT Staffing, with a steady, predictable flow.
Team and scope
A Siete team (SDR, copywriter and delivery manager) ran personalized campaigns to reach key profiles in Mexico.
How we executed it
- Ideal accounts and decision-makers: we identified the right companies and decision-makers for each line.
- Messaging focused on differentiation: communication aligned with Púrpura's unique value.
- Consistent meeting generation: a sustained cadence for both business lines.
- On-time delivery: every milestone agreed with the client was met.
Results
Within weeks, the sales engine was up and running:
- More than 12 qualified meetings per month.
- Average quality of 4.3/5, as rated by the client.
- 2 business lines receiving steady, well-aligned opportunities.
- An outbound channel that didn't exist before, replacing reliance on referrals.
Why it worked
- A strategy designed for both lines kept one from growing at the expense of the other.
- Focusing on Púrpura's differentiation made the messaging relevant to a technical audience.
- The team's punctuality and flexibility sustained the client's trust.
Next steps
Púrpura's sales team has left its reliance on referrals behind. It now has an outbound engine that generates quality leads and supports its growth in Mexico and LATAM.
