Scaling Pipeline Growth in Mexico Through Demand Generation with Inmotion

Technology

Mexico

‍How Inmotion Strengthened Sales and Partnerships with a Demand Generation System

The challenge: A pipeline that limited sales growth

Inmotion needed to increase its pipeline in the Mexican market to support higher sales volume. While the company had a solid offering, the lack of a structured demand generation system made it difficult to consistently create new opportunities.

Without a stronger pipeline, scaling revenue became a challenge.

The goal: Increase pipeline to drive sales growth

Inmotion’s objective was to build a demand generation system capable of supporting growth across different revenue streams. The main goals were to:

Increase pipeline volume in the Mexican market
Support both direct sales and partnership-driven opportunities
Create a more predictable flow of qualified leads

What we did at Siete

At Siete, we implemented a demand generation system designed to support both Inmotion’s sales and partnerships services. Our approach focused on building consistent and scalable pipeline growth through:

Key actions:

Clear segmentation for sales and partnership audiences
Tailored messaging aligned with each service offering
Multichannel outbound outreach via email and LinkedIn
Ongoing optimization to improve pipeline quality and volume

Results: A stronger pipeline across sales and partnerships

Inmotion quickly increased its pipeline and gained better visibility across both revenue channels.

12+ qualified meetings per month
Increased pipeline volume in the Mexican market
More predictable opportunity generation

What’s next for Inmotion

With a demand generation system in place, Inmotion is now focused on accelerating sales growth and strengthening strategic partnerships in Mexico.

Some metrics that speak of our work

Each meeting is an opportunity to create value.
We measure not only the frequency, but also the quality of every interaction.

+12

Monthly meetings

4.1

Average rating of meeting

Antonella Burlando Bonino

Related case studies

Browse other case studies similar to this one

One System, Multiple Growth Paths: How Caleidos Generated Leads by Business Line in Peru

Caleidos structured its lead generation across multiple business lines by implementing a campaign-focused system tailored to each value proposition. Through ICP definition per business line, segmented campaigns, personalized outbound messaging, and multichannel prospecting via email and LinkedIn in Peru, Caleidos built a more organized and predictable pipeline, generating over 12 qualified meetings per month and improving visibility and focus across its commercial efforts.

Scaling with Structure: How TUXDI Built a Sustainable Regional Pipeline

TUXDI scaled its regional growth by aligning pipeline generation with its sales capacity through a structured, market-segmented outbound strategy. By defining ICPs by region, delivering personalized messaging, and executing multichannel prospecting via email and LinkedIn across LATAM, TUXDI built a stable and predictable pipeline, generating over 12 qualified meetings per month and enabling more effective regional sales planning.

From a Strong Sales Process to Scalable Growth: How Quix Increased Lead Volume Across LATAM

Quix aligned lead volume and quality to support sales scaling by implementing a structured lead generation strategy designed to match its sales capacity. Through ICP-driven targeting, personalized outbound messaging, and multichannel outreach via email and LinkedIn across multiple LATAM markets, Quix built a predictable and scalable pipeline, generating over 12 qualified meetings per month and enabling its sales team to maintain momentum while accelerating regional growth.

Scaling Pipeline Growth in Mexico Through Demand Generation with Inmotion

Inmotion strengthened its sales and partnership growth in Mexico by implementing a structured demand generation system designed to consistently increase pipeline volume. Through clear audience segmentation, tailored messaging, and multichannel outbound outreach via email and LinkedIn, Inmotion built a more predictable flow of qualified opportunities, generating over 12 qualified meetings per month and creating a scalable foundation to accelerate revenue growth in the Mexican market.

Lead Generation in Argentina: How Filig Scaled Sales Beyond Its Physical Locations

Filig transformed its growth model by moving from a referral-driven approach to a nationwide outbound lead generation strategy. By implementing geographic segmentation, personalized messaging, and multichannel outreach via email and LinkedIn, Filig built a predictable and scalable sales pipeline across Argentina, generating over 8 qualified meetings per month and establishing a solid foundation for continued national expansion.

Lead Generation in Uruguay: Driving AWS Implementation Opportunities with Big Cheese

Big Cheese partnered with Siete to generate qualified AWS implementation opportunities in Uruguay through a focused outbound strategy. The result: high-quality meetings with real cloud decision-makers and a more predictable sales pipeline.

How Liberu Scaled Qualified Meetings Across Multiple Business Units in LATAM

Liberu partnered with Siete after facing inconsistent lead generation results from their internal team. By delivering a steady flow of over 12 qualified meetings per month and adapting to the needs of different business units, Siete helped them build a healthier pipeline and focus on turning real opportunities into deals.

IT Lead Generation for SAP & Staffing Services in Peru: How CSTI Corp Scaled Two Business Lines with Siete

How did CSTI Corp generate leads for both SAP solutions and IT staffing services at once? Their marketing team needed a new outbound channel to target key industries like banking, insurance, mining, agriculture, and construction. With Siete’s help, they launched a prospecting flow to connect with decision-makers from high-value companies. The result: 12+ meetings booked with qualified accounts, opening doors for staffing placements and SAP S/4HANA migration projects.

Lead Generation in Mexico: Generating Strategic Leads to Drive Growth with Innocean

Innocean lacked a structured outbound strategy to proactively grow their business in Mexico. Siete helped them connect with strategic accounts across retail, food & beverage, education, and consumer services in key cities like CDMX, Monterrey, and Guadalajara. The campaign generated 12+ qualified meetings with an average score of 3.5/5, giving their commercial team a solid pipeline to build from.

Outbound Prospecting in Peru: Activating Both Agency and Direct Channels with CRP Radios

CRP Radios wanted to reduce their dependence on marketing agencies and take a more proactive role in their commercial growth. With Siete’s help, they secured 25+ meetings—both with strategic accounts managed through agencies and directly with advertisers, including those in hard-to-reach provinces. These meetings helped them build influence within agencies and engage directly with advertisers investing in competing media. The campaign achieved a strong average meeting score of 4/5.

Outbound Prospecting in Peru: Reaching Non-AWS Accounts and Expanding Cloud Opportunities with Applying Consulting

Applying Consulting, an AWS partner, was struggling to stand out in a saturated cloud services market and to reach companies not yet migrated to the cloud. With Siete’s support, they focused on outbound prospecting to accounts using alternative clouds like Azure or GCP, and positioned value-added services—like modernization, analytics, and software development—for accounts already in the cloud. The campaign delivered 15+ meetings with a 3.5/5 average quality score.

Outbound Prospecting in Mexico and the USA: Building Direct Deal Flow and Long-Term Relationships with Sinaptic

Sinaptic, a consulting and software development company, wanted to expand into new markets in Latin America and the U.S., targeting industries like logistics, education, and financial services. With Siete’s help, they launched a lead generation strategy that positioned their custom development services in front of high-value prospects. The campaign secured over 10 qualified meetings and opened doors to opportunities in sectors that aligned with their growth goals.

Outbound Prospecting in Peru: Reducing Agency Dependence and Driving Growth with Clear Channel

Clear Channel sought to complement its traditional sales approach with a more proactive outbound strategy, especially to reach advertisers investing in digital channels or other media. With Siete’s support, they launched a prospecting campaign focused on positioning their OOH media offering to new advertisers and agencies, resulting in over 25 qualified meetings and a stronger presence in key accounts that previously hadn’t considered them.

Lead Generation Agency in Mexico: How Cerebro Smart Media Boosted Conversion in a Niche B2C Segment

Cerebro Smart Media needed to reach a specific B2C segment to grow one of its business lines but lacked an outbound lead generation strategy. With Siete’s support, they launched a highly targeted prospecting campaign that consistently delivered over 12 qualified meetings per month. Thanks to the strong fit between offer and audience, most leads quickly converted into real sales opportunities.

Sales Team Augmentation in Mexico: Breaking into the Enterprise Segment with Ozaru

Ozaru had no lead generation process in place and wanted to break into the enterprise segment, where their services deliver the most value. With Siete’s outbound prospecting strategy, they began securing over 10 qualified meetings per month with large companies in Mexico. This gave their team access to high-value conversations and helped position Ozaru for long-term growth in the enterprise space.

Outbound Sales Strategy in Mexico: Driving Growth Across Two Business Lines with Purpura

Purpura had a validated offering and satisfied clients, but lacked the structure to generate new business beyond referrals. With Siete’s outbound prospecting support, they began receiving over 12 qualified meetings per month for both of their business lines — La Academia del Dato and IT Staffing. This allowed them to scale client acquisition proactively and build a predictable commercial pipeline.

Lead Generation Services in Peru: Unlocking Growth Without In-House Prospecting at Belia Trading

Belia Trading had no internal lead generation structure and was struggling to create new business across its different product lines. Siete stepped in with a focused outbound strategy targeting niche segments in Mexico and Peru. By identifying companies that could truly benefit from Belia’s offerings, we helped them secure over 8 qualified meetings per month, laying the groundwork for scalable, market-specific growth.

Sales Lead Augmentation in Mexico: Reaching New Sales Goals with UDEM

UDEM was struggling to generate new business consistently and needed to boost their pipeline to meet sales targets. With Siete’s outbound prospecting strategy, they began receiving a steady flow of high-quality meetings across Mexico — particularly in strategic regions like Nuevo León and Mexico City. The result: over 20 qualified meetings per month and a stronger, more predictable path to commercial growth.

Outbound Prospecting in Mexico: Generating Qualified Leads for REPSE Services with Grupo Nach

Grupo Nach faced two key challenges: an inconsistent lead flow and the difficulty of communicating their workforce outsourcing services in Mexico, where the term “outsourcing” carries negative connotations. With Siete, they launched an outbound prospecting strategy targeting companies with high turnover and ongoing hiring needs. By positioning their services under the REPSE framework, they secured over 8 qualified meetings per month, helping the team engage ideal-fit prospects and gain more control over their commercial process.

Sales Team Augmentation in Argentina: Scaling Across LATAM with Leaf Global

Leaf Global needed to scale its commercial team and expand across multiple countries in LATAM, but lacked the outbound structure to do so efficiently. With Siete’s support, they implemented a personalized prospecting strategy that generated over 20 qualified meetings per month. This allowed their sales team to focus entirely on closing new business across the region, while maintaining a consistent pipeline of high-quality leads.

Lead Generation Agency in Brazil: How VFG Consulting Moved Beyond Referrals to Scale B2B Opportunities

VFG Consulting, a digital transformation firm, relied heavily on referrals and lacked a scalable lead generation process. With Siete’s support, they launched targeted outbound campaigns across 19 Latin American countries, focusing on decision-makers in mid- and large-sized companies. The strategy delivered over 90 qualified meetings, helping VFG unlock new commercial opportunities and strengthen their regional presence with a now scalable and healthy pipeline.

B2B Prospecting in Chile: From Zero Leads to a Full Pipeline with NetRed

NetRed, a cloud services company in Chile, had no effective lead generation channels, limiting their ability to grow and build strategic partnerships. By partnering with Siete, they implemented a fully personalized outbound prospecting strategy, resulting in over 12 qualified meetings per month. This approach not only generated direct opportunities but also opened doors to joint opportunities with AWS, strengthening their strategic goals and pipeline.