Scaling Pipeline Growth in Mexico Through Demand Generation with Inmotion

Context: a technology company with two commercial fronts in Mexico

Inmotion is a technology company in Mexico that grows through two channels: direct sales of its services and partnerships.

The challenge: not enough pipeline to scale sales

• Although its offer was strong, there was no structured demand generation system.
• New opportunities weren't being created consistently.
• Without a stronger pipeline, scaling revenue was becoming difficult.

The goal: more pipeline in sales and partnerships

• Increase pipeline volume in Mexico.
• Drive opportunities in both sales and partnerships.
• Create a more predictable flow of opportunities.

Siete's solution: sales staff augmentation for demand generation

We implemented a demand generation system designed to support Inmotion's sales and partnership channels in parallel.

How we executed it

1. Two audiences, two segmentations: we defined the sales and partnership audiences separately.
2. Messaging by service: each sequence was aligned with what each channel offers.
3. Multichannel outbound prospecting: email and LinkedIn.
4. Continuous optimization: adjustments to improve pipeline quality and volume.

Results

• More than 12 qualified meetings per month.
• 2 sales channels boosted: direct sales and partnerships.
• Average quality of 4.1/5, as rated by the client.
• Greater pipeline volume in the Mexican market and more predictable opportunity generation.

Why it worked

• Separating sales and partnerships let each audience hear its own message.
• A single system fed both channels without duplicating effort.
• Continuous optimization improved quality and volume at the same time.

Next steps

With a structured demand generation system, Inmotion is focused on accelerating its commercial growth and strengthening its strategic partnerships in Mexico.