Context: corporate education via WhatsApp for LATAM
Quix is a technology company based in Colombia that offers customized corporate education programs, using WhatsApp as its main learning and communication platform.
The challenge: a solid sales system without enough lead volume
Quix had a well-structured sales process, but:
- Lead volume wasn't enough for its growth goals.
- The sales team was ready to close, but lacked opportunities.
- Without the right balance between volume and quality, growth stalled.
The goal: the right volume of qualified leads
- Increase lead volume across several LATAM markets.
- Keep conversations high quality for the sales team.
- Build a predictable, scalable pipeline.
Siete's solution
We designed and ran a lead generation strategy built to support Quix's sales structure, with a dedicated Siete team handling prospecting and booking high-value meetings.
How we executed it
- Segmentation by country: Colombia, Peru, Argentina and the Dominican Republic.
- Sales-aligned ICP: defined around the sales team's needs.
- Personalized messaging at scale: outbound sequences tailored to each market.
- Multichannel prospecting: email and LinkedIn.
- Volume-quality balance: continuous optimization to grow without losing quality.
Results
- 20 qualified meetings per month on average, according to the client.
- 4 markets activated in LATAM.
- Average quality of 4.2/5, as rated by the client.
- Higher lead volume and better alignment between lead generation and sales execution.
Why it worked
- The strategy was built on top of Quix's existing sales process instead of replacing it.
- Continuous optimization kept quality high as volume grew.
- The team's fast responses and prospecting skills accelerated results.
Next steps
With a scalable lead generation engine, Quix is focused on accelerating revenue growth and strengthening its presence in LATAM.
