From a Strong Sales Process to Scalable Growth: How Quix Increased Lead Volume Across LATAM

Technology

Colombia

Argentina

Peru

Dominican Republic

How Quix Aligned Lead Volume and Quality to Support Sales Scaling

The challenge: A solid sales system without enough lead volume

Quix had a well-structured sales process, but the volume of incoming leads was not enough to support its growth goals. While the sales team was prepared to close deals, the lack of consistent lead generation limited the company’s ability to scale.

Without the right balance between lead volume and quality, sales momentum slowed.

The goal: Generate the right volume of qualified leads

Quix needed a lead generation system capable of delivering both volume and quality at scale. The main objectives were to:

Increase lead volume across multiple LATAM markets
Maintain high-quality conversations for the sales team
Build a predictable and scalable sales pipeline

What we did at Siete

At Siete, we designed and executed a lead generation strategy focused on supporting Quix’s sales structure and growth ambitions. Our approach included:

Key actions:

Market segmentation across Colombia, Peru, Argentina, and the Dominican Republic
ICP-driven targeting aligned with sales needs
Personalized outbound messaging at scale
Multichannel outreach via email and LinkedIn
Continuous optimization to balance volume and lead quality

Results: More leads, better sales alignment

Quix quickly gained access to a steady flow of opportunities aligned with its sales capacity.

12+ qualified meetings per month
Increased lead volume across multiple markets
Better alignment between lead generation and sales execution

What’s next for Quix

With a scalable lead generation engine in place, Quix is now focused on accelerating revenue growth and expanding its presence across LATAM.

Some metrics that speak of our work

Each meeting is an opportunity to create value.
We measure not only the frequency, but also the quality of every interaction.

+12

Monthly meetings

4.2

Average rating of meeting

Santiago Gomez

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