IT Lead Generation for SAP & Staffing Services in Peru: How CSTI Corp Scaled Two Business Lines with Siete

Technology

Peru

The Challenge

CSTI Corp’s marketing team was looking to generate qualified leads in strategic industries—finance, banking, insurance, mining, agriculture, and construction—for two core business lines: SAP implementation services and IT staffing. They needed an additional lead generation channel to complement ongoing marketing campaigns and the outbound efforts led by their internal sales team.

Siete’s Solution

We designed a dedicated prospecting flow targeting companies that matched CSTI’s ideal client profile—both in terms of immediate staffing needs and potential ERP migration plans. Through tailored outreach, we opened doors to large enterprises interested in upgrading to SAP S/4HANA and organizations actively looking for tech talent.

‍The results were clear:

CSTI connected with key decision-makers, generated new business conversations, and positioned both service lines for growth within their target industries.

What’s Next

CSTI plans to continue scaling its outbound strategy to deepen relationships with strategic accounts and expand both SAP and staffing operations across the region.

Some metrics that speak of our work

Each meeting is an opportunity to create value.
We measure not only the frequency, but also the quality of every interaction.

12+

Monthly meetings

3.5/5

Average rating of meeting

«Me gustaría destacar que el trabajo realizado hasta ahora ha sido positivo. Con el paso de las semanas, hemos visto una mejora significativa en el rendimiento de la campaña, lo cual es alentador. También apreciamos los consejos que hemos recibido para seguir mejorando y alcanzar nuestros objetivos»

Brenda Estrada

Director de Marketing de CSTI Corp

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