IT Lead Generation for SAP and Staffing Services in Peru: How CSTI Corp Scaled Two Business Lines with Siete

The Challenge: Generating Qualified IT Leads for SAP and Staffing Services in Key Industries

CSTI Corp, a leading IT service provider in Peru, needed to generate qualified B2B leads for two core business lines:

• SAP implementation services (including SAP S/4HANA migration)
• IT staffing solutions for companies needing skilled tech talent
  

Their objective was to connect with decision-makers across strategic industries like finance, banking, insurance, mining, agriculture, and construction. Although CSTI had ongoing inbound marketing and internal sales efforts, they required an additional outbound lead generation channel to accelerate growth.

The Solution: A Tailored IT Lead Generation Strategy Powered by Siete

We built a dedicated outbound prospecting flow targeting companies that matched CSTI’s Ideal Customer Profile (ICP). The strategy focused on:

• Organizations planning ERP migrations to SAP S/4HANA
• Businesses actively seeking qualified tech professionals
  

With personalized outreach campaigns, we opened doors to high-level decision-makers and generated interest from companies ready to invest in SAP solutions or IT staffing.

The Results: More Conversations, More Pipeline, More Growth

Thanks to the strategy, CSTI:

• Reached key decision-makers across multiple industries
• Started qualified business conversations with target accounts
• Positioned both service lines, SAP and IT staffing,for scalable growth in Peru

What’s Next for CSTI?

CSTI plans to expand its outbound efforts, deepen engagement with strategic accounts, and continue scaling SAP and tech staffing operations across the region.