Lead Generation in Mexico: Generating Strategic Leads to Drive Growth with Innocean

Advertising

Mexico

Lead Generation in Mexico: How Innocean Built a Scalable Prospecting Engine to Drive Growth

The challenge: No structured lead generation process

Innocean Mexico is a well-recognized advertising agency with strong creative and media capabilities. However, their commercial growth depended mostly on inbound marketing and referrals. Without a scalable lead generation strategy, the team struggled to proactively reach decision-makers in high-value industries and cities.

This reactive model limited their ability to generate consistent, qualified opportunities — especially in strategic sectors like retail, food & beverage, education, and consumer services.

The goal: Reach key accounts through outbound prospecting

To accelerate growth, Innocean needed to connect with strategic accounts in Mexico, beyond their existing network. That meant building a tailored outbound lead generation process capable of:

Reaching decision-makers in target industries
Prioritizing key cities like CDMX, Monterrey, and Guadalajara
Delivering predictable results month over month

What we did at Siete

Our team at Siete designed and executed a high-impact prospecting campaign for Innocean, led by an SDR, a copywriter, and a dedicated delivery manager. We focused on:

Key actions:

Segmentation based on a clear Ideal Customer Profile (ICP)
Personalized outreach using multichannel tactics: email, LinkedIn, and phone
Messaging aligned with Innocean’s value proposition and creative capabilities
Use of LinkedIn Sales Navigator to identify and engage decision-makers

Results: More qualified leads, less waiting

In less than 90 days, Innocean’s commercial team was meeting with ideal prospects on a weekly basis.

12+ qualified meetings per month, consistently
Access to decision-makers in priority industries and regions
Improved commercial efficiency with a predictable flow of new opportunities

What’s next for Innocean

With a scalable outbound lead generation engine in place, Innocean is now proactively expanding its client portfolio. Their team can focus on building long-term relationships and closing deals — while we continue to support the top of their funnel with a steady stream of high-quality leads.

Some metrics that speak of our work

Each meeting is an opportunity to create value.
We measure not only the frequency, but also the quality of every interaction.

12+

Monthly meetings

3.5/5

Average rating of meeting

“Everything is going well with the service"

‍

Mario Lee

New Business Account Director of Innocean

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