One System, Multiple Growth Paths: How Caleidos Generated Leads by Business Line in Peru
How Caleidos Structured Lead Generation Across Its Business Lines
The challenge: generating leads for multiple business lines
Caleidos needed to generate commercial opportunities for different business lines, each with distinct value propositions, audiences, and objectives.
Without a campaign-focused lead generation system, prospecting efforts lacked focus and limited scalable growth.
The goal: focus lead generation by campaign
To support its growth, Caleidos needed a system capable of:
Generating leads tailored to each business line
Adapting messaging to each campaign
Structuring and scaling outbound prospecting
What we did at Siete
Siete designed and implemented a campaign-focused lead generation system tailored to each business line. Our approach included:
Key actions:
ICP definition per business line
Campaign segmentation based on commercial goals
Personalized outbound messaging by value proposition
Multichannel prospecting via email and LinkedIn
Ongoing campaign performance optimization
Results: more focus and higher-quality opportunities
Caleidos successfully built a structured flow of leads aligned with each business line.
12+ qualified meetings per month
Clearer opportunity generation by campaign
Improved pipeline organization and visibility
What’s next for Caleidos
With a campaign-based lead generation system in place, Caleidos is now positioned to scale its commercial growth in Peru with greater focus and predictability.
Some metrics that speak of our work
Each meeting is an opportunity to create value.
We measure not only the frequency, but also the quality of every interaction.
+12
Monthly meetings
4.1
Average rating of meeting
Gonzalo Marquez
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