Context: a technology company with several business lines in Peru
Caleidos is a technology company in Peru that sells several business lines, each with its own value proposition, audience and sales goals.
The challenge: one prospecting approach for very different offers
Without a lead generation system segmented by campaign, prospecting lost focus. Treating every business line the same way created three problems:
- Messages that were not relevant enough for each type of buyer.
- Little visibility into which sales effort fed which business line.
- Difficulty scaling opportunity generation in an organized way.
The goal: a lead system focused by campaign
Caleidos needed to generate specific leads for each business line, tailor messaging to each campaign and organize its prospecting so it could scale predictably.
Siete's solution
We designed and implemented a lead generation system organized by business line and by campaign, instead of a single general prospecting effort.
How we executed it
- ICP per business line: we defined a different ideal customer profile for each offer.
- Segmentation by sales objective: each campaign served a specific goal of the line it represented.
- Messaging by value proposition: we wrote personalized outbound sequences based on what each line solves.
- Multichannel prospecting: we combined email and LinkedIn to reach the decision-makers in each segment.
- Campaign-level optimization: we continuously measured and adjusted the results of every campaign.
Results
Caleidos now has a lead flow aligned with each of its business lines:
- More than 12 qualified meetings per month.
- Average quality of 4.1/5, as rated by the client.
- Greater clarity on which campaign drives which opportunities.
- Better control and organization of the sales pipeline.
Why it worked
- Each business line had its own ICP and message instead of competing inside a single campaign.
- Measuring by campaign made it possible to optimize with data, not intuition.
- The system turned prospecting into an organized, repeatable process.
Next steps
With lead generation structured by campaign, Caleidos can scale its commercial growth in Peru with more focus and predictability, adding new campaigns on top of the same system.
