Outbound Prospecting in Mexico and the U.S.: How Sinaptic Built a Direct Business Pipeline and Long-Term Relationships

IT Services in Latin America: A Complex Sales Landscape

Sinaptic is a channel partner for top technology vendors like Cisco and Fortinet. While this helped generate some revenue, most deals were vendor-led, giving Sinaptic little control over its sales pipeline. The company needed a strategy that allowed them to reach IT decision-makers directly, especially in a market where sales cycles are long and vendor dependency can slow growth.

The Challenge: Over-Reliance on Vendors and Limited Pipeline Ownership

By relying heavily on manufacturer-led deals, Sinaptic lacked visibility and control in early sales stages. This limited their ability to forecast, adapt, and scale. Moreover, enterprise IT sales often involve long cycles, so they needed a consistent, proactive lead generation process to ensure a healthy pipeline over time.

Siete’s Solution: Strategic Outbound Prospecting with High-Intent Buyers

We designed a tailored outbound prospecting strategy aligned with Sinaptic’s sales cycle and positioning. A dedicated team — SDR, copywriter, and delivery manager — focused on securing meetings with companies that had robust IT budgets and recurring infrastructure needs.

Our goal wasn’t just to book meetings — it was to help Sinaptic position itself at the early stages of the buying process. That way, they could be top-of-mind for future renewals, system upgrades, and infrastructure modernization projects.

The Results: A Scalable, Predictable Pipeline

Sinaptic now generates over 12 qualified meetings per month, consistently.

They’ve moved from reactive, vendor-driven sales to proactive conversations with high-value prospects in both Mexico and the U.S. These are decision-makers with the authority and budget to drive long-term business.

What’s Next for Sinaptic?

Thanks to a stable flow of direct opportunities, Sinaptic is shifting from vendor reliance to owning its own sales pipeline.

They’re building long-term relationships with strategic accounts — relationships that lead to higher deal sizes, better margins, and a more predictable revenue stream.