Outbound Prospecting in Mexico and the USA: Building Direct Deal Flow and Long-Term Relationships with Sinaptic

IT Services

Mexico

United States

The Challenge

As a channel partner for major tech manufacturers like Cisco and Fortinet, Sinaptic relied heavily on vendor-led deals. While this brought business, it left them with little control over the sales process and limited their ability to generate direct opportunities. Additionally, with long sales cycles typical in enterprise IT, they needed a consistent and proactive lead generation process to ensure long-term pipeline health.

Siete’s Solution

We implemented an outbound prospecting strategy tailored to Sinaptic’s positioning and sales cycle. Our team (SDR, Copywriter, Delivery Manager) focused on securing meetings with companies that had strong IT budgets and ongoing infrastructure needs. The goal was not just short-term wins, but to start strategic conversations that would position Sinaptic early in the buying journey — for future renewals, upgrades, and stack modernization.

The results were clear:

We generated 12+ qualified meetings per month.
Sinaptic now engages directly with high-potential prospects — without relying solely on manufacturers.

‍What’s Next

Sinaptic now has a steady stream of relevant leads and early-stage conversations with decision-makers in Mexico and the U.S. Their team is building deeper, long-term relationships and gradually shifting from vendor dependency to direct pipeline ownership.

Some metrics that speak of our work

Each meeting is an opportunity to create value.
We measure not only the frequency, but also the quality of every interaction.

12+

Monthly meetings

4/5

Average rating of meeting

“Excellent follow-up, great KPI monitoring, and outstanding attention to detail”

‍

Adrian Espinola

Co-founder and CEO of Sinaptic

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