Context: a digital agency with a regional operation
TUXDI is a digital agency from Argentina specializing in UX and frontend development, with a commercial presence in several LATAM markets.
The challenge: a pipeline out of step with its sales capacity
- Pipeline volume didn't match TUXDI's sales structure or its capacity to serve its markets.
- The lack of segmented prospecting limited qualified opportunity generation.
- Scaling growth in an orderly way was becoming difficult.
The goal: quality pipeline by market
To support its regional expansion, TUXDI needed to:
- Build a pipeline aligned with its sales capacity.
- Segment prospecting by market.
- Ensure the quality of the leads generated.
Team and scope
A Siete team joined TUXDI's operation to cover the full prospecting cycle: database building, market research, cold emails, appointment setting and lead follow-up.
How we executed it
- LATAM market segmentation: we prioritized the countries with the most potential.
- ICP by region: we defined an ideal customer profile for each market.
- Personalized outbound messaging: tailored to each region and profile.
- Multichannel prospecting: email and LinkedIn.
- Continuous optimization: we adjusted the pipeline generated to match the sales team's capacity.
Results
- More than 12 qualified meetings per month.
- 50 leads generated, with 80% qualified and relevant to its target market, according to the client.
- Average quality of 4.3/5, as rated by the client.
- A more stable, predictable pipeline and better control of regional commercial growth.
Why it worked
- An ICP per region avoided using the same message for different markets.
- Aligning volume with sales capacity kept the team from being overloaded.
- Covering the full cycle, from database to follow-up, gave the pipeline continuity.
Next steps
With a scalable outbound system in place, TUXDI can focus on consolidating its presence in LATAM and getting the most out of its sales team.
