Scaling with Structure: How TUXDI Built a Sustainable Regional Pipeline
How TUXDI Aligned Pipeline Generation with Its Sales Capacity
The challenge: pipeline volume misaligned with sales capacity
TUXDI did not have a pipeline volume aligned with its sales structure or its ability to serve multiple markets across LATAM.
The lack of a segmented prospecting strategy limited the generation of qualified opportunities and made scalable growth difficult.
The goal: build high-quality pipeline by market
To support regional growth, TUXDI needed a lead generation system capable of:
Building pipeline aligned with sales capacity
Segmenting outbound efforts by market
Ensuring consistent lead quality
What we did at Siete
Siete implemented a market-segmented outbound strategy focused on generating qualified leads and a sustainable pipeline for TUXDI. Our approach included:
Key actions:
Market segmentation across LATAM
ICP definition by region
Personalized outbound messaging
Multichannel prospecting via email and LinkedIn
Ongoing pipeline optimization
Results: stronger pipeline and better sales planning
TUXDI was able to build a consistent flow of opportunities aligned with its sales operations.
12+ qualified meetings per month
More stable and predictable pipeline
Improved regional sales planning
What’s next for TUXDI
With a scalable outbound engine in place, TUXDI is now focused on strengthening its LATAM presence and maximizing the performance of its sales team.
Some metrics that speak of our work
Each meeting is an opportunity to create value.
We measure not only the frequency, but also the quality of every interaction.
+12
Monthly meetings
4.3
Average rating of meeting
Fabricio Defelippe
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