Connecting Brands with the Right Opportunities: How Mosaico Scaled Its Pipeline with Siete

The Challenge: A creative market that needed more commercial structure

Mosaico operates in the creator and influencer marketing market — a dynamic sector, but where finding brands with the right fit, aligning campaigns with consistent results, and developing performance-oriented strategies requires much more than visibility.

The challenge was to structure opportunity generation so that the sales team could focus on what truly matters: closing the right projects.

The Goal: To generate business opportunities with compatible brands

Mosaico needed a constant flow of meetings with brands that were a real fit for its offering — companies open to working with creators strategically and results-oriented.

What we did at Siete

At Siete, we structured a more strategic and scalable sales process for Mosaico, focusing on generating business opportunities with greater predictability and efficiency. Our actions included:

• Mapping brands with an ideal profile for creator marketing campaigns
• Definition of personalized outbound messages per segment
• Multichannel prospecting to reach marketing decision-makers
• Generation of qualified meetings aligned with Mosaico's positioning

Results: Over 11 qualified meetings monthly

Mosaico gained a more robust pipeline and a consistent flow of opportunities with brands aligned with its profile.

• +11 qualified meetings per month
• Average quality: 4.3/5
• More structured sales process with greater predictability

What's next for Mosaico

With an opportunity generation system in place, Mosaico can focus on converting the right projects and continue building its position as a leader in the creator marketing market.