Context: creator and influencer marketing in Brazil
Mosaico operates in the creator and influencer marketing market in Brazil: a dynamic sector where finding brands with the right fit and aligning campaigns with consistent results takes far more than visibility.
The challenge: a creative market that needed more sales structure
- Opportunity generation had no stable process.
- Finding brands with a real fit for its offer took a lot of the team's effort.
- The sales team needed to focus on closing the right projects, not on finding them.
The goal: opportunities with well-matched brands
Mosaico needed a steady flow of meetings with brands open to working with creators strategically and with a results focus.
Siete's solution
We built a more strategic, scalable sales process focused on generating opportunities more predictably and efficiently through outbound lead generation.
How we executed it
- Brand mapping: we identified brands with an ideal profile for creator marketing campaigns.
- Messaging by segment: we defined personalized outbound messages for each type of brand.
- Multichannel prospecting: we reached marketing decision-makers across several channels.
- Meetings aligned with positioning: every meeting was qualified against Mosaico's positioning.
Results
- More than 11 qualified meetings per month with well-matched brands.
- Average quality of 4.5/5, as rated by the client.
- A more structured and predictable sales process.
- A stronger pipeline, with opportunities aligned with Mosaico's profile.
Why it worked
- Up-front mapping filtered for the brands that truly work with creators strategically.
- Talking directly to marketing decision-makers shortened the path to the right conversation.
- Qualifying against positioning protected the quality of every meeting.
Next steps
With an opportunity generation system in place, Mosaico can focus on converting the right projects and keep building its position as a reference in creator marketing.
