Context: a technology company that needed an opportunity base
Asasul is a technology company in Brazil that wanted to sustain its growth with its own predictable flow of opportunities.
The challenge: no system to generate leads consistently
- Finding qualified leads was difficult.
- There was no structured prospecting process.
- Growth depended on one-off, hard-to-scale efforts.
The goal: a solid, sustained opportunity base
Asasul needed a system that generated leads consistently, with enough predictability for the sales team to plan its growth.
We added Siete's prospecting capacity to Asasul's team to build a more strategic sales process, expand opportunity generation and make growth more predictable.
How we executed it
- ICP and segmentation: we defined the ideal customer profile and the priority market segments.
- Structured outbound prospecting: we designed and ran an organized, measurable outreach strategy.
- Up-front qualification: every lead was qualified before being handed to the sales team.
- Monthly cadence: we organized meeting generation to be consistent month after month.
Results
- More than 4 qualified meetings per month, coming in consistently.
- Average quality of 4/5, as rated by the client.
- 100% of leads qualified before reaching the sales team.
- A more structured, predictable pipeline and a stronger opportunity base to sustain growth.
Why it worked
- Moving from isolated efforts to a monthly cadence made the pipeline predictable.
- Up-front qualification protected the sales team's time.
- A clear ICP kept prospecting from spreading too thin.
Next steps
With an outbound process in place, Asasul can focus on converting the opportunities it generates and keep building its market presence.
