Context: a niche solution in the media market
SuperAcesso, a company based in Brazil, offers unified access solutions for different media and metrics. It is a valuable product, but it requires finding companies with a very specific need.
The challenge: reaching the right profile
The challenge was reaching the right people, with the right message, at the right time:
- The audience with a real fit was narrow and hard to identify.
- A volume-driven approach would have filled the calendar with low-potential meetings.
- The product's value required decision-makers who understood the problem it solves.
The goal: quality over volume
More than volume, SuperAcesso needed meetings with prospects who truly fit its solution: decision-makers who understood its value and were open to the conversation.
Siete's solution
We built a highly segmented outbound prospecting strategy, focused on the exact company and decision-maker profile that benefits most from the solution.
How we executed it
- Precise ICP: we defined the ideal profile and mapped the priority segments.
- Problem-centered messaging: every message explained the specific problem the solution solves.
- Multichannel prospecting: we reached the right decision-makers across several channels.
- Strict qualification: only meetings with strong alignment to the ideal profile were booked.
Results
- More than 10 qualified meetings per month with companies matching its ideal customer.
- Average quality of 4.5/5 (90%), among the highest in Siete's portfolio.
- Decision-makers connected with the product's real fit.
Why it worked
- A very precise ICP avoided wasting effort on accounts without a real need.
- Talking about the problem, not the product, attracted the right decision-makers.
- Strict qualification sustained exceptional meeting quality.
Next steps
With a high-quality pipeline in place, SuperAcesso can focus on converting the right opportunities and scaling its business model more predictably.
