Getting to the Decision-Makers: How Ocubo Connected with Key Stakeholders in Large-Scale Projects with Siete

The challenge: large projects, but difficult access to budget approvers

Ocubo creates large-scale cultural and entertainment experiences — projects that require stakeholders with decision-making power and budget approval. The problem: reaching these individuals directly, without relying on intermediaries or lengthy relationship-building cycles.

The goal: connect directly with the right decision-makers

Ocubo needed a strategy that would open doors with the right decision-makers — individuals with the autonomy to evaluate and approve large-scale projects in the cultural and entertainment sector.

What we did at Siete

At Siete, we structured Ocubo's commercial process, creating a strategy capable of generating real opportunities and connecting the company with decision-makers most aligned with its project profile. Our actions included:

• Identification of decision-makers and budget approvers for cultural and entertainment projects
• Segmentation by company profile and project type
• Personalized outbound messages focusing on Ocubo's unique value proposition
• Generation of meetings with qualified prospects in Spain, Portugal, and Brazil

Results: over 12 qualified meetings per month

Ocubo gained direct access to decision-makers aligned with the type of projects it seeks to develop, across three simultaneous markets.

• +12 qualified meetings per month
• Average quality: 4/5
• Direct access to decision-makers for large-scale projects

What's next for Ocubo

With a prospecting process that reaches the right stakeholders, Ocubo can now focus its energy on presenting its projects to those who can truly approve and bring them to fruition.