A virtual Expert Talk with Nicolas Cayo, CEO of Siete, on the biggest challenges of B2B sales and the strategies to build a more efficient sales process.
Siete's team hosted a virtual conversation about one of the most common challenges in the commercial world: how to sell better in an increasingly competitive B2B environment.
In this Expert Talk, Nicolas Cayo, CEO & Co-founder of Siete, walked through the main challenges B2B sales teams face today — from prospecting to closing — and shared practical strategies to overcome them: how to prioritize high-potential leads, how to build a repeatable sales process, and which mistakes to avoid when scaling a sales team.
It was a conversation designed for founders, sales leaders, and SDRs looking to professionalize their sales process and stop relying on gut feeling alone.
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