B2B Sales Framework | Expert Talk with Nicolas Cayo, CEO of Siete

B2B Sales Framework

In this Expert Talk, Nicolas Cayo, CEO of Siete, presented a framework to structure every stage of the B2B sales process, from prospecting to closing.

In this virtual Expert Talk, Nicolas Cayo, CEO & Co-founder of Siete, presented a B2B sales framework designed to help commercial teams structure their process from end to end.

During the session, Nicolas shared how to structure every stage of the funnel — prospecting, qualification, negotiation, and closing — with a focus on efficiency and data, and explained how to apply this framework to make better commercial decisions instead of relying on improvised processes.

The session was aimed at founders and sales leaders looking for a clear, repeatable methodology to scale their B2B results.

Want to learn the full framework? Join our next Expert Talks.

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