As part of Peru Tech Week 2026, Siete brought its Expert Talk to UTEC Ventures with a coffee tasting and a session by Nicolas Cayo on B2B sales playbooks.
This Expert Talk had a different format: hosted in person at UTEC Ventures, over a coffee tasting, Nicolas Cayo, CEO & Co-founder of Siete, shared the sales playbooks his team uses to help clients generate B2B pipeline.
Between cups of coffee, attendees learned firsthand how to build an effective sales playbook: what it should include, how to adapt it by industry and customer type, and how to use it so the whole sales team speaks the same language.
A space designed for face-to-face connection, learning, and walking away with practical ideas to apply to day-to-day sales work.
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