Context: an agency with a strong product and clear positioning
Agência Brocco is a marketing agency in Brazil with a solid product and clear positioning, looking to grow proactively.
The challenge: growing beyond organic positioning
- The agency relied heavily on word of mouth and brand recognition.
- It needed more visibility in the market.
- Incoming opportunities did not always match its ideal client.
The goal: opportunities aligned with the ideal profile
Build a pipeline with leads matching the type of client and project the agency wants to work on, with more control over the sales process.
Siete's solution
We helped Brocco build a more predictable sales process, focused on generating qualified opportunities aligned with its positioning.
How we executed it
- ICP by business line: we mapped the ideal customer profile for each of Brocco's service lines.
- Segmented prospecting: we designed an outbound strategy by segment.
- Personalized messaging: we tailored communication to each profile and segment.
- High-potential meetings: we booked meetings with the best-aligned prospects.
Results
- More than 10 qualified meetings per month with clients matching its ideal profile.
- Average quality of 4/5, as rated by the client.
- A steady flow of opportunities and a more structured, predictable sales process.
Why it worked
- Defining the ICP by business line avoided attracting clients that didn't fit.
- Proactive prospecting gave Brocco control over which opportunities enter the pipeline.
- Segmentation let every message speak its client's language.
Next steps
With opportunities coming in consistently, Brocco can focus its energy on closing the right projects and keep building its reputation in the market.
