Reach buying committees before your competition with our help
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Chile is stacking deadlines that force companies to buy or adapt software: personal data (Law 21.719), cybersecurity (Law 21.663) and the 42-hour week.
The challenges every team reports, and how we turn them into pipeline.
Chile's regulatory calendar is pushing several software purchases at once. Law 21.719 on personal data protection is set to take effect on December 1, 2026, with fines of up to 20,000 UTM for the most serious violations, and a bill in the Senate would push it back a year. The Cybersecurity Framework Law already requires essential service providers to send the national agency (ANCI) an early warning of significant incidents within 3 hours. And the 40-hour law, which cut the work week to 42 hours in April 2026, sits alongside Labor Directorate Resolution 38, which only authorizes electronic attendance systems certified by an independent third party.
Every one of these rules is a dated buying trigger, but Chile buys with a low appetite for risk. The IT or HR manager at a Santiago-headquartered holding company doesn't want to be the person who picked the vendor that failed in front of the regulator. They ask for Chilean customer references, get quotes in UF (Chile's inflation-indexed unit), insist on a pilot, and when the deadline gets close they renew with whoever is already on the books. On top of that, next year's budget is built in Q4, and January and February are lost to summer holidays. If your first touch lands in March, you're fighting over whatever was left unallocated.
We build your account list from the regulatory trigger your software solves: companies processing personal data at scale for Law 21.719, essential service providers for Law 21.663, employers with shift-based or field crews for working-time control. We map who answers to the regulator (in-house counsel, the CISO, the HR lead) and who signs at holding level, and we write to them about their specific deadline, not your feature list. We time prospecting to land between August and November, when budgets are being discussed, and we hand you meetings with people who can approve a pilot, not people who just forward the email.
The law doesn't mandate a specific product, but it does require companies to handle access, rectification, erasure, objection and portability requests, report security breaches to the new Personal Data Protection Agency, and show adequate security measures. In practice that opens purchases of consent management, data mapping, security tooling and CRM or ERP upgrades. The current effective date is December 1, 2026. If the bill moving it to 2027 passes, the selling window gets longer, but the obligation stays.
August through November. Most Chilean companies run on a calendar fiscal year and build next year's budget in Q4, so a September meeting can turn into a budget line while the same meeting in March competes for leftovers. January and February are summer holiday months when decision-makers are hard to reach, and the Fiestas Patrias week in mid-September also slows calendars. For purchases tied to a legal deadline, your first contact should arrive at least two quarters ahead.
By lowering the risk for the person who hires you. Chilean buyers ask for local references because they don't want to answer for an unknown vendor, so a scoped pilot with success criteria agreed in writing upfront works well, along with references from comparable markets and a customer willing to take a call. It also helps to start with growing mid-sized companies, where the general manager or owner decides, and approach the large holding groups once that first local case exists.
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