Predictable Prospecting: How Made2Web Scaled its Qualified Opportunities in Portugal with Siete

The Challenge: A Long Sales Cycle Without a Consistent Flow of Opportunities

Made2Web faced a common problem for digital service agencies: a long sales cycle, which makes a continuous and predictable flow of qualified opportunities entering the pipeline even more critical.

Without a structured prospecting strategy, growth depended on referrals and luck — not on a scalable sales process.

The Goal: Build a Predictable and Sustainable Pipeline

To scale, Made2Web needed a system that consistently generated qualified meetings, freeing up the sales team from prospecting and allowing them to focus on what they do best: closing deals.

What We Did at Siete

At Siete, we structured an outbound strategy focused on Made2Web's ideal customer profile, with consistent and qualified prospecting actions. Our work included:

• ICP Definition and Segmentation in the Portuguese Market
• Personalized Outbound Messages for Each Decision-Maker Profile
• Multi-channel Prospecting via Email and LinkedIn
• Continuous Monitoring and Optimization of Campaigns

Results: Over 15 Qualified Meetings Per Month

Made2Web now has a stable and predictable flow of commercial opportunities, with high-quality meetings that feed the pipeline month after month.

• +15 Qualified Meetings Per Month
• Average Quality: 4.4/5
• Stronger and More Predictable Pipeline for the Sales Team

What's Next for Made2Web

With an autonomous lead generation process in place, Made2Web can now focus its efforts on converting opportunities and consolidating its position in the Portuguese market.