Reaching the Right Decision-Maker: How AGIW Generated Qualified Leads for its ERP Services with Siete

The challenge: reaching the right decision-maker at the right time

AGIW operates in a long sales cycle market: to implement an ERP solution, it's crucial to identify companies at the precise moment of modernization or system change, and successfully reach the people who actually make that decision.

Without a structured outbound process, those opportunities remained out of reach — or arrived too late.

The objective: to connect with companies at the ideal buying moment

AGIW needed a strategy that would identify and engage companies with a genuine fit for their solution, connecting them with the right decision-makers before the window of opportunity closed.

What we did at Siete

At Siete, we structured a sales strategy aimed at AGIW's ideal customer profile, prioritizing companies with genuine ERP modernization needs. Our actions included:

• Company segmentation by size, industry, and technological maturity
• Identification of decision-makers and influencers in the buying process
• Personalized outbound prospecting by profile
• Generation of qualified meetings with prospects aligned with the solution

Results: more qualified opportunities and a more strategic pipeline

AGIW gained access to a more strategic flow of opportunities, with prospects who genuinely fit their services and are receptive to a conversation.

• More qualified and predictable pipeline
• Meetings with actual decision-makers in the ERP buying process
• More targeted and efficient sales strategy

What's next for AGIW

With a prospecting process that identifies the right buying moment, AGIW can build early relationships with its ideal clients and position itself as the natural choice when the time comes to decide.